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Listing Success Rate - July 2010

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Monthly Trend - Single Family Homes

The listing success rate for Dane County homes decreased from 68.4% in July of 2009 to 48.3% in July of 2010.

The listing success rate measures the number of listings that sell relative to the total number of listings that either sell or expire during a given time period. A number greater than 50% means more listings are selling than expiring. A number less than 50% means more listings are expiring than selling.

The graph below shows the monthly listing success rates dating back to January, 2005. Each green data point represents an increase from the same month of the prior year. Each red data point represents a decrease.

Note the seasonality in listing success rates. Sellers tend to be more successful during the spring and summer months, and less successful during the fall and winter months.

Year-to-Date Trend - Single Family Homes

The Dane County year-to-date listing success rate through July increased by 3.4% from the success rate through July of 2009. The success rate through July was 59.2%, compared to a success rate of 55.8% during the same time period in 2009.

Recent History - Single Family Homes

From the graph below you’ll see the listing success rate peaked in 2003. The success rate for single family home sellers decreased each of the following 5 years. In 2008, the success rate dipped below 50% - for the first time in the decade.

More Dane County home reports

  • Dane County market snapshot, covering 18 locations
  • How home prices have changed over time
  • A closer look at inventory
  • How sold and expired listings have changed over time
  • How marketing time requirements have changed over time
  • How housing starts have changed over time
  • About us

    This market update is provided courtesy of Dan Miller and Shawn Kriewaldt of Keller Williams Realty and DaneCountyMarket.com. For more information, please contact Dan at 608-852-7071 (danielmiller@kw.com) or Shawn at 608-212-5743 shawnkriewaldt@kw.com). Don't forget: if you're buying or selling, whether your timeline is 3 months or 3 years, we can help.

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